Quote:
Originally Posted by Richard_FM
I did read a an article posted online originally written in 1992 that explained that Ever Ready had made a lot of bad management decisions over the years, particularly turning down the chance to licence the alkaline battery technology from Duracell.
|
The version of the story I read was that Every Ready developed alkaline cells but couldn't see a market for them so sold the rights to Mallory who then renamed themselves Duracell.