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Regarding 'Sing Something Simple', I'm fairly convinced it used to be on at 4.30pm on a Sunday afternoon, at least in the 1980s
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It was definitely an evening slot in the 60's -
see here
As has been said, it was aimed at an older generation than the likes of most of us who were teens in the 60's. The times they were a changing back then, in a radical way musically, so poor old SSS didn't stand much of a chance, well for most of us !