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Old 18th Nov 2011, 4:07 pm   #5
camtechman
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Join Date: Jan 2008
Location: Milton Keynes, Bucks. UK.
Posts: 2,552
Default Re: "Sheerline" Design Radios?

I'm trying to remember when and how I became aware of the term "Sheerline", I think it may have been in the late 1960s or early 1970's.

As I took several different electronics and audio magazines each month and also worked as a design engineer for an international electronics magazine: "Electronics Today International " (ETI) it must have been one of them.

From my earliest years, I've always been fascinated and interested in design and marketing and soon recognised how and why Japanese electronic products became successful.

It wan't only that they were cheaper than UK products, nor that they were innovative, it was because they were well presented and marketed, with good packaging (white expanded and formed polystyrene foam was a wonder to behold!) and good looking boxes, not some old brown cardboard box with crude internal packing.
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