Yes, that is a ridiculous price, especially given the veneer damage at the front which will be difficult to fix.
I don't object to charity shops getting as much as they can for items - they are fundraising after all. However, many seem to be encouraged by 'central office' to charge top dollar for everything, which results in stock hanging around for months before going to 'recycling' i.e. the skip round the back. Some of the small charities seem to adopt the opposite approach which causes their stock to sell very quickly, resulting in happy customers, no warehousing costs and a steady income.
I suppose there are plenty of people in Fulham with more money than sense, so maybe they're hoping to take advantage of that:
https://www.youtube.com/watch?v=AgysRim_zT4