Quote:
Originally Posted by dave walsh
actually it's not at all difficult to see that the Beeb is trying to cater for the trendy "YOOF" market [eg BBC "ZOUNDS"].
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Actually, they're fighting a rearguard battle to remain in existence, at least as we know it. The global (commercial) arm is just one tactic. Broadcasting to where the listeners have moved to is another. The current climate is hostile on all fronts, the saying "you won't know what you've lost until it's too late" comes to mind. Some trends are already irreversible, programmes becoming "media content". Like it or not, the BBC has always been an anchor in stormy waters. Be careful what you wish for.