Quote:
Originally Posted by rambo1152
Just why Lidl thought a generic digital terrestrial box was a good idea is anyone's guess, I can see the point of a generic D-Sat receiver as quite a lot of people watch services from Hotbird and Astra 19.2, and incidentally most of the staff and many of the customers at my local Lidl are Polish.
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The answer to that is quite simple - Lidl, and many other similar global operators, see no economic sense in marketing a product which has a very limited target region but instead market products with the widest geographical application - in this case pan-european & beyond - it’s driven by volume and profit margin coupled with low sale price - Freeview and Freesat, whatever their merits, are limited to a very small geographical area