[turretslug]

Duracell represents an obvious recent example of capitalisation of goodwill- acquire something with a previous good reputation, apply the name to a lowest-bid product and apply mark-up. Sooner or later, everyone will have either personal experience of something ruined by leaky batteries, or will know someone else who has- but by then, the proverbial laughing has taken place all the way to the proverbial bank. Hopefully, the Leak revival is less cynical.