Quote:
Originally Posted by YoungManGW
As to the BVWS, just two thoughts. First, name changes make no difference if the product remains the same, and are often ridiculous. Remember the Post Office/Royal Mail's disastrous and cretinous change to Consignia? ....
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Factually incorrect. It may not be a nice thing to get our heads around, but name changes
can have a dramatic effect on 'what it is that you're trying to achieve by changing the name'. I'm not saying that the BVWS needs a new name, personally and professionally I don't think it does, but in the world of marketing communications, the role and purpose of a name change can be many, and not always to do with 'the product' itself changing.