Quote:
Originally Posted by Sparks
I know nothing about TV and/or VCR repair but it's obvious through reading these pages that an astonishing amount of badge engineering was going on during the 80s and 90s. Is it still a prevalent practice now ?
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Depends on what you call badge engineering. Most stuff these days is built in large CEMs, that's contract electronic manufacturing companies. Quite often these companies do not market goods under their own brand name, but will make goods for many others. There's Vestel in Turkey who make for Panasonic, Toshiba, Hitachi etc etc. Foster of Korea is another. So it's a bit different from the older style of badge engineering where one manufacturing company would buy from another (often a direct competitor) to save them R&D spend or to get them into the marketplace quickly etc etc.