[stevehertz]

It's my view that BBC 'approval' can mean a lot when selling something. The Beeb is recognised worldwide as a centre of excellence in the fields of audio and video, and if a particular piece of kit has been chosen and used by them, it adds kudos for a lot of people. Maybe working for the Beeb you see it 'from the inside', and seemingly that's different to how 'outsiders' view Beeb 'approved' equipments. Such pieces can be more desirable - to a lesser or greater degree - depending on what it is. Historically lots of speaker manufacturers have shouted from the highest hilltops about their BBC connections and done very well out of it.