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Old 12th Mar 2018, 1:57 pm   #16
Ted Kendall
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Join Date: Jul 2008
Location: Kington, Herefordshire, UK.
Posts: 3,670
Default Re: EMI Stereosonic Tape Player "DR Dutton"

Quote:
Originally Posted by barrymagrec View Post
The cost would have put it beyond most people in 1956.
This model, the 3034, was listed at 275 gns. It is history now that the system was a commercial flop, in spite of its considerable technical virtues. There was a dearth of affordable playback equipment - Spectone made an expensive console, but apart from that you were stuck with a Ferrograph 3S and a Stere-Add unit - and the tapes cost much more than the equivalent disc, even without the purchase tax applied to records.

I think it also became borne in on EMI quite early on that the system would bankrupt them if it did succeed - the time involved in producing each copy was not inconsiderable, compared with pressing a disc, and they were much more prone to QC issues. Even at the prevailing prices, they probably sold at a loss. Mass-market stereo had to wait for the introduction of the 45/45 disc system in 1958.

Stereosonic issues petered out by the end of the 'fifties, with a final release in 1962. The plant saw out its days duplicating the obscure Stereo 21 series for World Record Club, an EMI subsidiary by this time (1964).
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