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Old 24th Jun 2006, 7:06 am   #14
dazzlevision
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Join Date: Sep 2003
Location: Near Swindon, North Wiltshire, UK.
Posts: 3,608
Default Re: What was Stella?

Hello,

Stella Radio & Television Company Ltd, Oxford House, 9-15 Oxford Street, London W1 (in 1951 & 55). At Astra House, 121-3 Shaftesbury Avenue, London, WC2 (in 1960 & 62). The wholesale brand for Philips consumer electronics products – set up in 1951. In 1951, Philips also had another Stella subsidiary – The Stella Lamp Co Ltd. The Stella Lamp Co Ltd was originally called the Harlesden Lamp Co Ltd and acquired by Philips in 1930.The Stella brand ceased to be used around the time Philips acquired Pye.

Magnavox Corporation (USA). Established circa 1908, to make loudspeakers (means in Latin “big voice”). Later diversified into industrial and defence electronics. After WW2 moved into consumer electronics. In 1974 was taken over by The North American arm of Philips (Holland). In 1960, Magnavox Electronics Ltd was established, at 129 Mount Street, London, W1 – to market products manufactured under subcontract in the UK. In 1962, Magnavox owned Collaro (UK) and the UK company became Magnavox Electronics Company. Magnavox Electronics Co Ltd, Alfred’s Way, Bypass Road, Barking, Essex (in 1964).

The North American brand name used for Philips products was Norelco.

Hope this helps.

Regards,

Dazzlevision
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