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Old 21st Jun 2006, 11:16 pm   #4
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Default Re: What was Stella?

Quote:
Originally Posted by JoshWard
Many were similar to Philips sets but were normally cheaper and not so advanced. Josh.
Not always true Josh. Most times as Paul says, they were identical but with cabinet variations.

Philips like many manufacturers of the time had 'exclusive dealers' and the sets were sold at premium prices. However to reach a 'wider audience' many manuafacturers used a second brand that was available to wholesalers and therefore could be bought and sold by any dealer. So whilst protecting the main brand through the exclusive dealer network, they also made money by selling similar sets of the second brand through wholesalers. Sometimes the sets had a slightly reduced spec but most times it was a cosmetic change that enabled the price to be reduced (wood cabinet as opposed to Bakelite for example or maybe a pushbutton tone control instead of variable).


Rich.
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